By Shelby Duckett
The emergence of "TikTok Shop" has transformed how many consumers shop online. On the popular social media app TikTok, users can purchase products advertised through videos on their TikTok feed. This combination of social media and online shopping on the app has broadened the e-commerce landscape. TikTok is known for its “algorithm” that keeps users engaged by curating a personalized and endless stream of content based on individual preferences, trending videos, and user interactions. Many businesses have to rely on the current trends to know what people are wanting and many sellers use influencers to promote their products. The closest economic market of TikTok Shop is perfect competition because of its many buyers and sellers on the platform, there are many similar products and businesses, and there are no barriers to entry and exit. This integration gives users an immersive and entertaining shopping experience and the competition for user’s attention reflects TikToks’s distinctive blend of entertainment and commerce as well as
marketing which makes the app a key player in the evolution of the e-commerce world.